a new way of shopping for makeup. a new kind of confidence.
let the makeup industry serve you.
use facey when
01
you have a discontinued product to replace
understand your closest product matches in seconds, backed by real swatch data.
02
you're faced with too many options
face it, there's a lot out there. trust us to optimize your shopping experience.
03
you want to connect
build your profile, engage with friends, and share your finds with the community!
what it means to be facey.
being facey means being out, being seen, running into everyone you know.
the hot girl walk, the coffee run, the night out.
feel confident, every time you're seen.
52%
of gen z regret overspending on beauty. let's change that.
base beauty creative agency x mintel, chasing rich, 2024